How we work
Originate
We originate brand concepts with a focus on the CPG space, which serve as blueprints for our incubations.
Incubate
We collaborate with top-tier talent, operators, and investors to bring our brand concepts to life.
Build
We are building a small, focused portfolio of stand-alone companies, as active, hands-on partners.
Invest
In addition to incubations, we invest in early-stage brands and help creators design and launch their businesses.
Collaborative Company Building
We partner with top-tier talent to build category-defining brands with passionate communities.
People
Christer Wikholm
Founder
Companies
CPG Project
Incubation (stealth)
