How we work
Originate
We originate high-potential ideas and develope them into brand concepts that guide the creation of new ventures.
By testing and refining each idea early on, we ensure that only the concepts with strong market validation progress further.
Launch
We collaborate with visionary operators and creators to turn our brand concepts into thriving businesses.
Each incubation is structured as a standalone company with its own specialized team and advisory board to guide its growth and vision.
Build
Our goal is to build a focused portfolio of brands that we support as a co-founder throughout their lifecycle.
By working closely with a select number of ventures, we provide each one with concentrated, hands-on support to drive sustainable growth.
Invest
Beyond our incubations, we invest in early-stage consumer companies and creators with engaged communities.
We leverage our incubation playbooks and resources to help founders and creators successfully launch and expand their businesses.
Collaborative company building
We partner with visionary operators and creators to build brands at the intersection of community, content, and commerce.
People
Christer Wikholm
Founder
Companies
CPG Project
Incubation (stealth)
